Overview
Headline KPIs for the current selection
Total Sales
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Operating Profit
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Units Sold
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Operating Margin
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Weighted margin
Avg. Price / Unit
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Units-weighted list price
Revenue / Unit
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Total Sales ÷ Units Sold
Sales Performance
Revenue and profitability trends across the selected period
Sales & Profit Trend
Total Sales and Operating Profit over the selected period
Revenue by Region
Sales, share of total, profit and margin — click a region to filter
Products
Ranked product-line performance by the metric that matters most
Retailers
Retail partner performance across sales, profit and contribution
Sales Channels
How revenue splits across In-store, Outlet and Online
Sales Method
Share of total sales by channel — click a row to filter
Geography
Where revenue concentrates across states and cities
All States by Total Sales
Ranked, highest to lowest — click a state to filter
Top 5 States
Top 5 Cities
Profitability Analysis
Revenue scale versus margin efficiency, by segment
Revenue vs. Profitability
Bubble size = units sold
Performance Matrix
Sales (x) vs. Operating Margin (y) — quadrants split at the median
Stars
Volume Drivers
High-Margin Opportunities
Underperformers
Smart Insights
Evidence-based observations from the current selection
Detail Table
Every transaction in the current selection — search, sort, and export